Centrally located on the Sheboygan Riverfront, specializing in Lake Michigan fishing tackle , we are a year round bait and tackle facility that offers many specialized services for our customers.

Just some of the services are listed below in different categories. To get further information on any of the topics that interest you give us a call or stop by the store.

Tackle & Bait
We specialize in Lake Michigan fishing tackle with a complete product line of Pro King lures and Brownie Baits, many other spoons as well as Fast Tracs and J-plugs. We are the area’s Big Jon dealership and carry many replacement parts for downriggers.

We have minnows, crawlers, and wax worms year round, along with leeches, thunder bugs, spikes, wigglers, spawn sacks, frozen alewives, crab tails, smelt, red worms, and leaf worms in season.

Brownie Baits
We manufacture Brownie Baits here at our facility, so we have every color available. Custom colors can also be created to suite the customer’s needs. We also offer custom painting services for spoons and body baits such as Fast Tracs and Thunder Sticks so if you have baits that don’t produce we can change the colors for you. (seasonally – September thru May). Just bring in the baits and we’ll do the work for you.

Rod Building & Reel Repairs
If you have equipment that needs a little fixing or you’re in the mood for a custom fishing rod just stop in. We stock parts for Diawa reels as well as other brand names. Rod repairs are a way of life around here because of the large king salmon that inhabit the waters off Sheboygan harbor. Custom fly rods are very popular with the steelhead folks that come here every year for the annual salmon steelhead runs.

Charter Services
Want to get on a charter boat? We can arrange a boat for you. This can take a lot of hassle out of charter fishing as we know which boats are available and catching the big ones.

Fly Tying & Supplies
Members of our staff have been fly tiers for years. They specialize in lake Michigan trolling flies as well as steelhead patterns. We stock over one hundred different patterns. If we don’t have what you need we have the tools and ability to custom make your flies for you.

Fish Cleaning & Smoking
We clean fish here every day so our folks are very experienced. They can prepare your catch for the freezer in just minutes as well as offer cooking tips while you watch them work. If you would like to have fish stored here for a few days it’s not a problem as we have cooler and freezer space on site. Fish smoking is our specialty. Smoked salmon is prepared for our customers every week. We smoke fish the old fashioned way with seasoned oak and cherry woods.

If you’re looking for a complete fishing facility this is the place to stop. The fishing off Sheboygan is among the best on Lake Michigan and we are the local folks who can help you catch them.

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