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DON'T BE LEFT IN THE DARK

Save up to 44% on these handy cap lights!

The lights you need for fall hunting and fishing at a price you'll like.

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Join us up on Lake Namekagon!

The date is set! Join us up on Lake Namekagon for our annual Ice Fishing Jamboree!

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Win a weekend getaway to Wild Eagle Lodge in Eagle River, WI!!

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LAKE-LINK MAP VIEWER v3.0

Membership has its benefits. The latest Map Viewer allows you do do more!

Lake-Link Members have access to 2,733 high-quality topographical lake maps from Illinois, Iowa, Minnesota, North Dakota, Ohio, South Dakota and Wisconsin online. Get GPS coordinates of any spot on the lake! More maps are on their way!

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Don't Fish Memories
by Bob Jensen
Fishing is a great way to create memories. I have very fond memories of sunrises and sunsets on the water, my first musky, my first truly big walleye, my nephew's first overnight fishing trip, and lots of wonderful times spent in the boat fishing with family and friends. Most anglers have lots of great memories related to fishing. But if you want to catch more fish, you have to be careful that you don't fish memories. Here's what I mean. Let's say you were on Lake Lotsa Fish last autumn. You caught'em really good on Big Fish Point on an XYZ lure. You return to Lake Lotsa Fish this year at the same time. You figure you know where...
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Innovating Outdoor ProductsInnovating Outdoor Products
Cutting edge products brought to you by cutting edge companies. Check out these innovating products. Click here for more.

Glide-Lite

Berkley® Trilene® TransOpticTM Monofilament

Easy Bite Ice Fishing Bobber

NEW Hub Style Ice Fishing Shelters

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Learn MoreBill Hassey Guide Service
Come Fish Eagle River! Our lakes boast the best fishing in northern Wisconsin, offering trophy musky, walleye and bass fishing.
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Northern Pike caught by Greg Lemish
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