HOME Industry News Here are some recent press in the outdoor industry. If you have a press release that you would like to see featured on Lake-Link please contact us for more information. StrikeMaster Introduces The Maven Lithium 40v Ice Auger Early-Season Ice Fishing Safety How Cold Is Too Cold? Fishing Through Subzero Midwest Winter Get the Drop on More Bass (And More!) Introducing the Rapala ClapTail 110 Night Bite Walleyes Rapala Expands Jigging Rap® & Jigging Shadow Rap® Lineup with New Colors and Sizes for 2025 Ice Season Blade Bait Fishing for Cold Water Bass New From VMC® Ice: Tungsten BugBite Jig and Tungsten Torpedo Spoon SEVIIN GS Series Casting Reels Racing Towards Anglers' Hands
