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- Rapala Adds Four Custom Color Patterns To The Jigging Rap Line-up
- Engineering a Legend
- Spring Time is King Time
- Catch More and Bigger Spring Panfish
- Spring River Walleye Fishing: 6 Must Know Tips
- 10 Tips on How to Make this Your Best Fishing Year Ever
- Silverado Goes Off-Road With The First-Ever ZR2
- Catching Walleye: Key Upgrades for Your Tackle Box
- Troll a Jig, Catch a Walleye
- Tips for Early-Summer Smallmouth Success
It's showtime. We've expanded the performance of our MEGA Imaging®? technology with the introduction of MEGA Live Imaging™?.
Rapala’s unique new Shad Rap® patterns appear to be part baitfish, part unicorn.