Time to Triumph

St. Croix Rod campaign to raise $50,000 for Casting for Recovery begins tomorrow, October 1

Casting for Recovery (CfR) exists to help bring emotional and physical healing to women in all phases of their personal battles with breast cancer. Since 1996, the not-for-profit organization has planned and executed over 800 retreats serving more than 11,000 women from all walks of life. The medicine? Fishing.

For women who have had surgery or radiation as part of their treatment, the gentle motions of fishing provide good physical therapy for increasing mobility in the arms and upper body. Fishing also provides an opportunity for mindfulness-a meditative exercise that brings calm and awareness to the present moment - which can be extremely helpful for health and healing. Camaraderie amongst women with mutually relatable circumstances delivers additional therapeutic benefits.

St. Croix Rod of Park Falls, Wisconsin firmly believes in the healing power of fishing. For nearly 75 years, the family-owned company has been guided by its unrelenting mission of handcrafting the Best Rods on Earth® that give anglers the upper hand on the water. Now, they're lending a helping hand, too, and so can you.

Beginning at 7:00AM Central Time on Saturday, October 1, St. Croix Rod will start selling 500 Limited Edition Casting for Recovery St. Croix rods at stcroixrodsfactorystore.com. Finished in Survivor Pink, these handcrafted, 7', medium power, fast action Triumph spinning rods deliver versatile St. Croix performance in a wide variety of fishing applications. The rods will retail for $150 - inclusive of shipping costs for rods sold in the Continental US - and St. Croix will donate a full $100 to CfR for each Limited Edition rod sold. The campaign will continue through October 31, or until each of the 500 rods is sold.

It's time to triumph. Help St. Croix Rod donate $50,000 to Casting for Recovery by purchasing a Limited Edition CfR Triumph rod beginning on October 1. "We're very excited to offer individuals throughout our passionate angling community this unique opportunity to help support the important work of Casting for Recovery," says St. Croix Vice President of Marketing, Jesse Simpkins. "Anglers who purchase these Limited Edition Triumph rods get an amazing fishing tool while knowing that $100 of their investment is going directly to Casting for Recovery to enrich the lives and healing of women battling breast cancer. It's truly a win-win."

@STCROIXRODS / @CASTINGFORRECOVERY
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About Casting for Recovery

Casting for Recovery (CfR) provides healing outdoor retreats for women with breast cancer at no cost to the participants. CfR's retreats offer opportunities for women to find inspiration, discover renewed energy for life, and experience healing connections with other women and nature. The retreats are open to women with breast cancer of all ages, in all stages of treatment and recovery. For over 25 years, women from all walks of life have benefitted from CfR's inspiring program model. Casting for Recovery is a tax-exempt organization under the 501(c)(3) section of the IRS.