Remembering A Legend

Ron was an epic entrepreneur driven by an infectious passion for fishing. He and his younger brother Al were true pioneers in the era of modern fishing and left their indelible mark on the fishing industry. The brothers brought a scientific approach to angling that helped them evolve into elite tournament fishermen. The pair developed the Lindy Tackle Company and invented the Lindy Rig used by millions of walleye anglers. They went on to create a fishing media empire that began with the In-Fisherman magazine and expanded into radio, television, books and more. Then on to Lindner Media Productions, which spawned Lindner's Angling Edge and an outcropping of subsidiaries.

Peterson continues: "Ron co-founded, pioneered and spearheaded the growth of numerous major fishing entities in Brainerd, Minnesota due to his long list of professional talents. He was a savvy business entrepreneur, educator, innovator, inventor, writer, publisher, television producer and tournament angler. He and his brother Al built a multi-media empire and cult-like following with their visionary leadership focused on education, cutting-edge fishing techniques, new product developments and grass-roots promotional programs. These ground-breaking discoveries profoundly benefitted anglers and the growth and success of hundreds of manufacturers across the country, like Northland Fishing Tackle. Ron's outgoing personality and willingness to discuss industry trends, issues and new product ideas with anglers and company executives led to scores of successful product innovations nationwide."

Northland Tackle Company Vice President of Sales and Marketing, Eric Naig, reflects on the life of Ron Lindner. "A lot of people in my generation and even before grew up with In-Fisherman through Lindner Media, the Professional Walleye Trail, and all the things they were involved in, and they taught a lot of people how to fish. As such, they were a big part of the growth of the industry and what it is today."

Northland CEO Gregg Wollner comments: "I had the opportunity to know and work with Ron over the years. He was brilliant, kind and generous. He always had time for others and spent his life building the sport of fishing. I think it is beautiful that he can look down on Earth and see the fruit of his work as thousands of anglers fish with the tools he created over a lifetime well spent. We should all probably say thank you to Ron for the next one we catch."