Rapala Introduces The Jigging Rap® Magnum® For Hardcore Ice Fishing

The challenge was put before the design engineers at Rapala: Can you design a lure for today's modern, tech-savvy angler that offers the proven effectiveness of the legendary Jigging Rap?

Their answer: The new Jigging Rap® Magnum®.

The new Jigging Rap Magnum falls fast and true and helps ice anglers get on fish faster, whether you're targeting an individual fish or a whole school. It's heavy-weighted body (1-1/8 oz.) and large profile makes it a great choice for vertical jigging – especially for anglers who use real-time, forward-facing sonar as part of their ice fishing experience. It allows anglers to easily reach depths down to 100 feet in a matter of seconds for hard-to-get-to fish located in deep-water, such as lake trout.

It also allows anglers to easily reach depths down to 100 feet in a matter of seconds for hard-to-get-to fish located in deep-water such as Lake Trout.

Designed with the same Jigging Rap fish-catching swimming action, the Jigging Rap Magnum is built with a durable one-piece body and fin design that allows it to take a beating and keep on catching. For the business end, a built-in, heavy-duty swivel on the belly holds a large, super sharp size 5 VMC® black nickel treble hook, which is complemented by a large VMC black nickel single tail hook.

The new Jigging Rap Magnum will be welcome news amongst hardcore walleye and lake trout ice anglers. Over the years the original Jigging Rap has become one of the most effective and famous lures for walleye.

The Jigging Shadow Rap, which was added to the line recently, has a slower action than the Jigging Rap. The new Magnum will round out an amazing family of lures with a much faster action, creating more opportunities to catch fish wherever they're swimming.

The new Jigging Rap Magnum comes in 15 color patterns, that allow anglers to match a number of baitfish. The color patterns include: baby aspius, bleak, live bleak, chrome blue, gold, glow, Helsinki shad, legendary perch, Nordic perch, purpledescent, pearl white, silver, shad, smelt on the beach, and live smelt. The lure's colors are complemented by realistic glass eyes.

The new Jigging Rap Magnum is available in size 7. It has a body length of 2-3/4 inches.