Introducing the Rapala ClapTail 110

Wheeler Has Never Been So Excited to Release a Bait

Give it up for the new ClapTail™ 110, a first-of-its-kind topwater bait plucked straight from the mind of tournament champion Jacob Wheeler.

"I've never been so excited to release a bait," said Wheeler. "This bait right here has such a unique action, unique sound, and it catches freakin' bigguns."

The ClapTail™ 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two-tone fish-attracting sound. The durable body and balanced weight ensure long casts and a steady retrieve, while the built-in belly swivel reduces leverage to keep fish pinned.

Wheeler had been trying to crack the code of the perfect topwater bait for two years when suddenly, it came to him in his garage. So, he Frankensteined a prototype, not too unlike when Lauri Rapala had when he created the first Rapala lure in 1936, and knew right away that he had something special.

"All of a sudden, it gave me the exact sound I wanted," said Wheeler. "I was like, 'Oh my gosh. This is it.' That bait turned out to be the ClapTail."

The ClapTail features a stainless steel prop with a unique back blade to create the most irresistible clapping sound for bass. How often is it that anglers get a round of applause while their bait's still in the water?

"We went through several blades to get the best sound that we possibly could with that metal-to-metal contact," said Wheeler. "That colliding is what makes this one of the most unique topwater sounds to come on the market for years."

Perfecting the sound is just the beginning of what makes this lure so special. The ClapTail™ also features a rotating hook hanger, so fish have absolutely zero leverage to unhook once they've been caught. The little fin at the bottom of the lure ensures that the lure remains stable after it's cast, so anglers can hit pockets with more accuracy and secure a better hookup ratio.

At 7/8 oz, and equipped with two No. 3 VMC Hybrid Trebles, this is a heavier bait. It was intentionally made that way so that it sits tail down in the water. When it's pulled, the weight creates extra resistance so the blades turn faster and the clapping sound rings at an even quicker pace.

This lure comes in eight colors: Broken Bone, Black Back Shad, Green Gizzard Shad, Matte Shad, Night Aurora, Okie Bone, Pure Chrome, and True Gill.