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An ice rod built as tough as the frozen winter landscape of the ice belt. A new platform for St. Croix, the Tundra series is a culmination of ice centric features demanded by hardwater anglers. PRODUCT SPOTLIGHT: ST. CROIX RODS - St. Croix Tundra Ice Rods
Whether you’re looking to plan your next fishing trip, or just make the most of your time on the water, the Humminbird FishSmart app can help. PRODUCT SPOTLIGHT: HUMMINBIRD - Humminbird FishSmart App
The head, body and goose-feather accents of each jig are entirely purple and enhanced with Ultra Glow technology, which holds a charge for as many as 15 minutes. PRODUCT SPOTLIGHT: VMC - NEW Glow Purple Tungsten Fly and Bullfly Jigs
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