HOME Industry News Here are some recent press in the outdoor industry. If you have a press release that you would like to see featured on Lake-Link please contact us for more information. Rapala's New CrushCity Freeloader Pulls Its Weight Turn Up The Power With The new Super Premium Shad Rap® Elite Lake-Link's Ice Fishing Holiday Gift Guide Ice More Mid-Winter Panfish The New Rapala OG Deep Tiny 7 Rapala Introduces The PXR Mavrik 110 Jerkbait Get Ready To Rock The Water With 13 Fishing Mid-Ice Walleyes: 4 Guide Tactics & Tips Make 'Er A Laker! Make The Most Of Winter Sports Shows