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ST. CROIX RODS - Avid Walleye Spinning Rod
Avid Walleye Spinning Rod
Bringing new levels of lightweight sensitivity, balance and extreme durability, combining with all-new walleye-centric ergonomics and specific lengths, powers and actions optimized to support all of today's top walleye presentations and techniques. PRODUCT SPOTLIGHT: ST. CROIX RODS - Avid Walleye Spinning Rod

RAPALA - NEW OG ROCCO™
NEW OG ROCCO™
A big-body, square-bill crankbait, the OG Rocco 5 is built to burn through heavy cover and trigger bites from big, burly bass and other gamefish. PRODUCT SPOTLIGHT: RAPALA - NEW OG ROCCO™

HUMMINBIRD - Humminbird Sonars
Humminbird Sonars
The water's full of independent thinkers, and they agree on this: Humminbird is Simply. Clearly. Better. See how some of the best anglers in fisheries everywhere are using our tech to locate and catch more fish. PRODUCT SPOTLIGHT: HUMMINBIRD - Humminbird Sonars Advertisement

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