BITS & BITES
- Rapala Introduces The Jigging Rap® Magnum® For Hardcore Ice Fishing
- Make 'Er A Laker!
- Mid-Ice Walleyes: 4 Guide Tactics & Tips
- SEVIIN Announces Availability of GS and GX Series Spinning Reels
- Rapala's New CrushCity Freeloader Pulls Its Weight
- Lake-Link's Ice Fishing Holiday Gift Guide
- Make The Most Of Winter Sports Shows
- Turn Up The Power With The new Super Premium Shad Rap® Elite
- Rapala Introduces The PXR Mavrik 110 Jerkbait
- Ice More Mid-Winter Panfish
NEW Lithium 40V Lite
We've lightened the proven Lithium 40v for run & gun fishing by adding the Lite-Flite Lazer™ Drill Unit.
APEX Series Sonar
Welcome to the top. The APEX™ Series provides the clearest sonar imaging on the sharpest display the water has ever seen on any GPS chartplotter.
UPGRADED Ulterra and Terrova
The Ulterra® and Terrova® are newly upgraded to keep you at the top of your game and always in the thick of it. More maneuvers. More capabilities.