BITS & BITES
- St. Croix Customer Appreciation Day Planned for June 17
- Ice out X-Rappin
- How Fishing Boats Are Made
- Boat & Trailer Rigging Problem-Solvers
- Okuma Releases Ceymar "A" Spinning Reels For 2024
- Spoon-Fed Pike
- Rapala Glass Shad Raps Available in New Color Combos
- Easy Spring Crappie from Shore
- VMC Hard Ball Jigs Now Available in Three New Sizes
- Best Outboard-Capable Fishing/Hunting Canoes

Avid Walleye Spinning Rod
Bringing new levels of lightweight sensitivity, balance and extreme durability, combining with all-new walleye-centric ergonomics and specific lengths, powers and actions optimized to support all of today's top walleye presentations and techniques.


NEW OG ROCCO™
A big-body, square-bill crankbait, the OG Rocco 5 is built to burn through heavy cover and trigger bites from big, burly bass and other gamefish.


Humminbird Sonars
The water's full of independent thinkers, and they agree on this: Humminbird is Simply. Clearly. Better. See how some of the best anglers in fisheries everywhere are using our tech to locate and catch more fish.
