BITS & BITES
- VMC Hard Ball Jigs Now Available in Three New Sizes
- The Easiest Muskie Fishing of the Year
- How Fishing Boats Are Made
- Spoon-Fed Pike
- Okuma Releases Ceymar "A" Spinning Reels For 2024
- Rapala Glass Shad Raps Available in New Color Combos
- Best Outboard-Capable Fishing/Hunting Canoes
- Easy Spring Crappie from Shore
- St. Croix Customer Appreciation Day Planned for June 17
- Ice out X-Rappin

NEW OG ROCCO™
A big-body, square-bill crankbait, the OG Rocco 5 is built to burn through heavy cover and trigger bites from big, burly bass and other gamefish.


Avid Walleye Spinning Rod
Bringing new levels of lightweight sensitivity, balance and extreme durability, combining with all-new walleye-centric ergonomics and specific lengths, powers and actions optimized to support all of today's top walleye presentations and techniques.


Minn Kota Talon
Only Talon has up to 15' of anchoring, letting you pick the perfect hold for any condition.
