BITS & BITES
- Add Some Zing to Ice Fishing
- Using Your Head For Steelhead
- Get Ready for Hardwater Slab Action
- Easy & Tasty Homemade Fish Fry Breading
- Get Ready for Hot and Fast Hardwater Vertical Action
- Ultra Light Rippin' Rap Gets Four New Hot Colors for Even More Hardwater Action
- "Set It & Forget It" Walleye Fishing
- It's A Shore Thing
- Sufix Performance Tip-Up Ice Braid
- New Boat Electronics for 2024
Humminbird Ice Series
Pioneered by Humminbird®, MEGA 360 Imaging® and MEGA Live Imaging® have changed anglers’ view of freshwater year-round. This winter, use both to reel in your targets faster.
NEW Lithium 40V Lite
We've lightened the proven Lithium 40v for run & gun fishing by adding the Lite-Flite Lazer™ Drill Unit.
Panfish Ice Combos
The St. Croix® Panfish Ice Spinning Combo gives you a well-matched setup with the toughness and sensitivity needed to connect with bluegill, crappie, and perch all winter long.