BITS & BITES
- Illuminate Your After-Sundown, Outdoor Adventures with Rapala's R12 Lithium Spotlight Lantern
- Think You Spend a Lot of Money on Fishing?
- Its Road Trip Time
- Dragging Up Ice-Out Walleye
- 23 for 2023: Make This Your Best Fishing Year Ever
- New VMC RedLine Series Drives More Big Bites While Finesse Fishing
- 6 Off-the-Radar Fish-Catching Baits
- Ladies First
- Best Bass Fishing Lakes In the Midwest
- "Fishing Will Change Your Life. It Changed Mine." – Al Lindner

Avid Walleye Spinning Rod
All-new Avid Series Walleye rods for 2023 bring new levels of lightweight sensitivity, balance and extreme durability to the Avid name, combining with all-new walleye-centric ergonomics and specific lengths, powers and actions optimized to support all of today’s top walleye presentations and techniques – from jig and plastics, hair jigs and blade baits, to bait rigging, lipless cranks, jigging raps, crankbaits and more.


Minn Kota Talon
Only Talon has up to 15' of anchoring, letting you pick the perfect hold for any condition.


Lakemaster Maps
LakeMaster maps with VX Technology deliver an exact understanding of the bottom terrain, and powerful features to eliminate unproductive water, including SmartStrike technology, Depth Highlight, Shallow Water Highlight, and Water Level Offset.
