With the free-fishing weekend coming up, I plan on taking a few people out who have never been fishing before.  Focusing on adults since kids can fish without a license anyway.  I know what works for me, but I'm looking for suggestions how how to teach somebody who is starting from the very beginning.

I don't really plan on actually fishing myself since my attention will be getting them on fish.  I might throw a lure out here and there, but if I get hooked up, I'll pass the rod to them.  I figure a spinning reel with a Mepp's style lure that doesn't take much thought or effort would be a good place to start.

Help me teach others!