Recently.....I was digging through the discount/closeout bin and ran across this lure that looked interesting.  A crank bait with a big lip, and has rattles and batteries inside.  So it's 1/3 the list price and I had to buy it.  This lure makes funny chirping noises which is supposed to imitate shad as they are fleeing en mass.  I trolled this lure and caught three bass in 20 minutes.  As I'm putting the boat away I notice the lure lighting up and shutting off, then lighting up and shutting off again.  I called the company and asked how to turn off the light so the batteries don't wear out.  They said there must be an issue and sent me another lure of my choice.  Not only is it refreshing to find a company that stands behind their product, but these lures out fish Rapala's 2 to 1.  Look them up. Not cheap but they work.