If used and in really good shape. Half of new price. Otherwise if it's worn much don't expect to get much for it.
Price of Used Lures & Tackle
Price them at what you or Joe average would pay for used lures. 50% or less than full retail depending in condition.
I buy a lot of used lures online, and what catches my eye are bundles- I would rather buy a group of 6 bucktails and only have to pay shipping once rather than going piecemeal on each bait- unless there are some special lures that I have to hunt down that are out of production (Woodchoppers, Rapala DT Fat 01, Rats, Okiebugs, etc.). You can adjust the prices a little easier too, put 5 good bucktails and 1 beater bait in a bundle for 40$ and probably get more money back for your time and effort.