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Rapala’s unique new Shad Rap® patterns appear to be part baitfish, part unicorn. PRODUCT SPOTLIGHT: RAPALA - NEW Shad Rap Colors
Engineered with a new modified split handle configuration on most models as well as customized technique specific foregrips. PRODUCT SPOTLIGHT: ST. CROIX RODS - New Eyecon Spinning Rods
Minn Kota Ultra: Proven in the real world. Year after year. PRODUCT SPOTLIGHT: MINN KOTA - Minn Kota Ultrex
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