Anglers Choice Guide Service

Mercer, WI
Species Targeted:
Black Crappie
Largemouth Bass
Northern Pike
Smallmouth Bass
Yellow Perch
Experience the best fishing in Northern Wisconsin with the area's most dedicated, licensed and insured, full-time guide service. The Anglers Choice Guide Service is a lifelong passion and a full time, year round operation, offering a 3 county wide fishing and hunting opportunity. This includes Vilas, Iron, and Oneida counties, Wisconsin along with Lake Superior and Lake Michigan.

Ice fishing includes 6 permanent, wood, insulated and heated ice houses located on several different lakes to provide specific fishing opportunities for specific species of fish.

John offers to his clients 48 years of fishing knowledge, 2 world records and 2 outstanding angler achievement awards documented at the national fresh water fishing hall of fame, located in Hayward, WI.

John's interest is in helping his clients have an enjoyable, successful fishing outing by sharing the knowledge he has gained. He loves sharing the joy that fishing brings, especially with the young people. The Angler's Choice Guide Service offers its customers a "no fish, no pay" policy, excluding elusive musky.


  • 2 Fresh Water World Records
  • 2 Outstanding Angling Achievement Awards
  • Documented at the Fresh Water Fishing Hall of Fame in Hayward, WI
  • Full page article published in July 2008 Business Review section of Lake Land Times newspaper of Minocqua, WI
  • Outdoor Radio Interviews: WXRX, Dan Small Outdoors Radio Show
  • Outdoor Writer: Midwest Outdoors Magazine, fishinginfo.com, lake-link.com, BoatU.S.
  • Outdoor Sport Shows: Live seminars with powerpoint visual aids.
  • Client fishing pictures published weekly in The Sports Section of the Lake Land Times newspaper of Minocqua, WI


You will be catching fish out of a 2020 Alumacraft 20 1/2 ft Pro Guide Boat powered by a 2020 150 H.P. Mercury Four-Stroke Tiller control, Bow Mount I-Pilot Minn Kota trolling motor,Transom Mount Minn Kota trolling motor, Lowrance HDS 8 Depth Locater and G.P.S.

All the tackle and gear is provided (rods, reels, lures, and tackle). You will need a current WI fishing license, appropriate clothing including rain gear, and a positive attitude.

Rates (all equipment included: rods, reels and tackle)

  • $350 up to 8-hour day 1-3 people (BAIT INCLUDED)(FISH CLEANING INCLUDED)
  • $250 up to 4-hour day 1-3 people (BAIT INCLUDED) (FISH CLEANING INCLUDED)
  • Requires a $150.00 deposit per day. Full or 1/2 day.

Ice Fishing Rates

  • $350 full day (8 hours) for 1-3 people (INCLUDES ALL BAIT, HOOKS, AND LURES) (FISH CLEANING INCLUDED)
  • $250 half day (4 hours) for 1-3 people (INCLUDES ALL BAIT, HOOKS, AND LURES) (FISH CLEANING INCLUDED)
  • $75 per additional person
  • Requires a $150.00 deposit per day. Full or 1/2 day.
  • Shore Lunch: $20 per person, which includes, corn on the cob, baked beans, fresh fish caught and cleaned that day, fried onions, potatoes and bottled water.
  • Box Lunch/Sandwiches: $15 per person, which includes, homemade bread, deli sliced meats and cheese, (no packaged lunch meat), tomatoes and lettuce, (these are 1 pound sandwiches) and bottled water.

Waters Guided

Learn more at theanglerschoiceguideservice.com

Anglers Choice Guide Service
(715) 892-3020
NOTE: Prices/rates subject to change without notice.

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