Action Marine, Inc

Burlington , WI

Welcome to Action Marine Sales and Service; conveniently located on Hwy 50, just 8 miles east of Lake Geneva, Wisconsin. We carry the region�s top new and used boats for sale from brands such as Phoenix Bass Boats and Landau Pontoons. We are proud to sell Mercury, Yamaha, Evinrude, and Johnson outboards. All four brands have a broad selection of EPA compliant engines. You'll find our price and selection unsurpassed.

In addition, to outboard and boat sales, our certified technicians provide complete warranty and repair service on everything we sell. With an extensive inventory of the region's top boats, outboard brands, and certified technicians providing superior service, you know you can trust us to deliver our promise on providing exceptional customer service.

For nearly 25 years, Action Marine has proudly served Southeastern Wisconsin and Northern Illinois boaters. As boaters ourselves, we understand the importance of providing products and services you can depend on. Our doors are open 6 days a week to deliver on our promise of offering the very best boating products in their class along with experienced and careful service that will keep you on the water and enjoying your boat.

The cornerstone of any successful boat dealership is service. Since 1985 Action Marine has been committed to servicing the products they sell.

Sales... We have an extensive selection to accommodate everyone! Whether you're an avid fisherman, skier, or just yearn for relaxing days on the lake, we have the boat for you! At Action Marine you'll be able to choose from cruising pontoons, runabouts, deck boats, fishing boats, and more! Come in today and let our friendly and knowledgeable staff assist you with all your boating needs!

Rentals... We offer boat rentals to Powers Lake, Twin Lakes, Lake Geneva, Lake Delavan, Bohners Lake, Paddock Lake, Lake Como and more. We have several boats in our fleet to cater to your needs. Call us and we will work with you to get you on the water.

Service... Our commitment to our patrons carries over to our service department... Our service department staff attends ongoing educational and customer service skills classes which allow us to better serve the boaters in our area. We strongly believe that continuing education for everyone at Action Marine enables us to provide the best service around!

Fast, courteous, and experienced; our service department will have you in and out in no time allowing you to enjoy your time on the water doing what you really want to do.

We Offer:
  • Full service
  • Repairs
  • Hauling
  • Winterization
  • Inside and Outside storage
  • Repower
  • Summerization
  • Lower Unit Work
  • Tune Ups
  • Carburetor Cleaning
  • Warranty Work

We are certified in Mercruiser, Johnson, Evinrude, Yamaha, Mercury, Mariner, and Force engines. We offer re-carpeting, fiberglass work, and much more!

Action Marine is the only answer to service and reliability...

You can visit us to arrange your service appointment or give us a call; our courteous staff is here to serve you!

Service Calls:

  • We come to your boat on the water.
  • We'll fix it right on the first visit when provided with accurate information prior to arrival.
Our goal is to keep you boating instead of waiting!

We service many of the surrounding Lakes in Southeastern Wisconsin and Northern Illinois.

NEW! Custom Detail Department - Custom Installation on Stereos, DVD Players, and Navigation Systems.


  • Monday - Friday 9:00 a.m.-5:00 p.m.
  • Saturday 9:00 a.m.-3:00 p.m.
  • Sunday Closed

Sales: (262) 539-2000
Service: (262) 539-3959

Learn more at actionmarineinc.com

Action Marine, Inc
5909 392nd Ave
Burlington , WI 53105
(262) 539-2000
NOTE: Prices/rates subject to change without notice.

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