BITS & BITES
- Turn Up The Power With The new Super Premium Shad Rap® Elite
- Rapala's New CrushCity Freeloader Pulls Its Weight
- Mid-Ice Walleyes: 4 Guide Tactics & Tips
- Rapala Introduces The Jigging Rap® Magnum® For Hardcore Ice Fishing
- Lake-Link's Ice Fishing Holiday Gift Guide
- Rapala Introduces The PXR Mavrik 110 Jerkbait
- Make 'Er A Laker!
- Ice More Mid-Winter Panfish
- SEVIIN Announces Availability of GS and GX Series Spinning Reels
- Make The Most Of Winter Sports Shows
APEX Series Sonar
Welcome to the top. The APEX™ Series provides the clearest sonar imaging on the sharpest display the water has ever seen on any GPS chartplotter.
UPGRADED Ulterra and Terrova
The Ulterra® and Terrova® are newly upgraded to keep you at the top of your game and always in the thick of it. More maneuvers. More capabilities.
NEW Lithium 40V Lite
We've lightened the proven Lithium 40v for run & gun fishing by adding the Lite-Flite Lazer™ Drill Unit.