BITS & BITES
- Locate Fish Faster Through the Ice with Intuitive Technology from Humminbird
- The New Rapala® OG Rocco® 5 Drives Bass Ott-A Their Minds
- Die-Hard Live-Bait Anglers Will Love Rapala’s New R12 Lithium Aerator
- Mercury Launches 3 Electric Outboards
- Rapala Jigging Shadow Rap Takes Center Stage, Earning Rave Reviews from Wary Walleyes
- Catch & Cook Great Lakes Tullibees & Whitefish NOW!
- The Hottest Deal on Ice
- Top 5 Must-Have Items For Ice Fishing Road Trips
- Top 10 Multi-Species Fishing Lakes In Minnesota
- New Year's Resolutions
Mega Ice Bundle
See structure, the bottom and fish up to 125’ in every direction around your hole, powered by the unmatched detail of MEGA Imaging®+, on a full color 9" HD LCD display.
Humminbird Sonar Series
This is your introduction to the world of Humminbird. From a breakdown of our different models to high-level overviews.
Minn Kota Ultrex
Minn Kota Ultra: Proven in the real world. Year after year.