BITS & BITES
- New Year's Resolutions
- Die-Hard Live-Bait Anglers Will Love Rapala’s New R12 Lithium Aerator
- Locate Fish Faster Through the Ice with Intuitive Technology from Humminbird
- Rapala Jigging Shadow Rap Takes Center Stage, Earning Rave Reviews from Wary Walleyes
- Planning For Next Year
- Top 5 Must-Have Items For Ice Fishing Road Trips
- The New Rapala® OG Rocco® 5 Drives Bass Ott-A Their Minds
- The Hottest Deal on Ice
- Mercury Launches 3 Electric Outboards
- Catch & Cook Great Lakes Tullibees & Whitefish NOW!
Humminbird MEGA Live Imaging
It's showtime. We've expanded the performance of our MEGA Imaging®? technology with the introduction of MEGA Live Imaging™?.
Mega Ice Bundle
See structure, the bottom and fish up to 125’ in every direction around your hole, powered by the unmatched detail of MEGA Imaging®+, on a full color 9" HD LCD display.
Minn Kota Ultrex
Minn Kota Ultra: Proven in the real world. Year after year.