BITS & BITES
- Pinpoint Precision
- Blue Fox Classic Vibrax Now Available in New Northern Lights Color Patterns
- Slow Plastics Down Deep for Fall Smallmouth
- Easiest Walleye Action of the Year
- Better Bass Angling by Design
- Going Slow For Coldwater Smallmouth Bass
- Better Spinner Harness Hookups
- Mistakes Anglers Make
- Al Lindner Hammers Bass with the New Rapala OG Rocco 5 Crankbait
- Two Must-Have Fall Bass Baits

NEW Quest Series
Meet the all-new motors made with grit and guts – not glitz and glamour... the QUEST™ Series!


ITX-CB Carbon Spinning Reel
Okuma is proud to announce the introduction of the ITX CB Spinning Reel, designed specifically for freshwater and light inshore fishing.


Rattling Roach Spoon
When it’s time to eat, the VMC® Rattling Roach Spoon calls ‘em in. Its intense fluttering action combined with an exposed rattle chamber delivers maximum sound vibrations, grabbing the attention of nearby fish like no other spoon.
