BITS & BITES
- Dead Easy Bass
- Going Slow For Coldwater Smallmouth Bass
- Pinpoint Precision
- Easiest Walleye Action of the Year
- Mistakes Anglers Make
- Blue Fox Classic Vibrax Now Available in New Northern Lights Color Patterns
- Better Bass Angling by Design
- Better Spinner Harness Hookups
- Slow Plastics Down Deep for Fall Smallmouth
- Al Lindner Hammers Bass with the New Rapala OG Rocco 5 Crankbait

Rattling Roach Spoon
When it’s time to eat, the VMC® Rattling Roach Spoon calls ‘em in. Its intense fluttering action combined with an exposed rattle chamber delivers maximum sound vibrations, grabbing the attention of nearby fish like no other spoon.


NEW Quest Series
Meet the all-new motors made with grit and guts – not glitz and glamour... the QUEST™ Series!


ITX-CB Carbon Spinning Reel
Okuma is proud to announce the introduction of the ITX CB Spinning Reel, designed specifically for freshwater and light inshore fishing.
