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What's New? We are.

It's been in the works for while and it's finally here. Phew!
Built new from the ground up. New look. New features. New web app. And so much more. Click the button below to learn more!
New Features

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PRODUCT SPOTLIGHT
Product Spotlight: Avenger ABF Reels
Avenger ABF Reels
Avenger ABF Reels
Baitfeeder spinning reels lend tremendous function to anglers. Okuma's baitfeeder system allows anglers to disengage their spinning reel spool and allow their bait to run freely.
Learn More
  • Product Spotlight: Humminbird by Humminbird
    Humminbird
    Mega Ice Bundle
    Advertisement
  • Product Spotlight: Minn Kota by Minn Kota
    Minn Kota
    Minn Kota Ultrex
  • Product Spotlight: Humminbird by Humminbird
    Humminbird
    Humminbird Sonar Series
This Week's Photo Winner
Kwik Trip
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Congratulations cole N!
cole won a $25 KwikTrip gift card.
Kwik Trip
Share a photo of your catch and win! Each week will will be giving away a $25 Kwik Trip gift card to one lucky angler. All you need to do is upload a photo of your catch.
Bits & Bites
The Hottest Deal on Ice
Die-Hard Live-Bait Anglers Will Love Rapala’s New R12 Lithium Aerator
Locate Fish Faster Through the Ice with Intuitive Technology from Humminbird
Rapala Jigging Shadow Rap Takes Center Stage, Earning Rave Reviews from Wary Walleyes
The New Rapala® OG Rocco® 5 Drives Bass Ott-A Their Minds
New Proven Custom Colors Will Trigger Big Bites When Using the Rapala® Slab Rap® or the Rippin’ Rap®
New Year's Resolutions
Planning For 2023
Fillet Lake Trout & Salmon Like A Pro
Breaking the Ice for Girls and Young Women to Experience Ice Fishing
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TRENDING DISCUSSIONS
Quickfish Red/Black 6iT Ice Shelter -
SAVE $112.50
Quickfish Red/Black 6iT Ice Shelter
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8.5 in Ice Auger -
SAVE $64.99
8.5 in Ice Auger
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Ultimate Ice Combo Case - $40 OFF
$40 OFF
Ultimate Ice Combo Case
LEARN MORE
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