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What's New? We are.

It's been in the works for while and it's finally here. Phew!
Built new from the ground up. New look. New features. New web app. And so much more. Click the button below to learn more!
New Features

Let's find a lake to explore...

PRODUCT SPOTLIGHT
Product Spotlight: Minn Kota Ultrex
Minn Kota Ultrex
Minn Kota Ultrex
Minn Kota Ultra: Proven in the real world. Year after year.
  • Product Spotlight: Ice Force by Ice Force
    Ice Force
    Lithium 40V Lite
  • Product Spotlight: Okuma Fishing Tackle by Okuma Fishing Tackle
    Okuma Fishing Tackle
    Polar-X Reel Grease
  • Product Spotlight: Humminbird by Humminbird
    Humminbird
    Mega Ice Bundle
    Advertisement
  • Product Spotlight: Humminbird by Humminbird
    Humminbird
    Humminbird MEGA Live Imaging
  • Product Spotlight: St. Croix Rods by St. Croix Rods
    St. Croix Rods
    Skandic Ice Rods
This Week's Photo Winner
Kwik Trip
click to enlarge
Congratulations chase W!
chase won a $25 KwikTrip gift card.
Kwik Trip
Share a photo of your catch and win! Each week will will be giving away a $25 Kwik Trip gift card to one lucky angler. All you need to do is upload a photo of your catch.
Bits & Bites
The Hottest Deal on Ice
Die-Hard Live-Bait Anglers Will Love Rapala’s New R12 Lithium Aerator
Locate Fish Faster Through the Ice with Intuitive Technology from Humminbird
Rapala Jigging Shadow Rap Takes Center Stage, Earning Rave Reviews from Wary Walleyes
The New Rapala® OG Rocco® 5 Drives Bass Ott-A Their Minds
New Proven Custom Colors Will Trigger Big Bites When Using the Rapala® Slab Rap® or the Rippin’ Rap®
Breaking the Ice for Girls and Young Women to Experience Ice Fishing
Can't-Miss Last-Minute Ice Fishing Gift Ideas From Santa Bass
5 Last-Minute, Incredible Freshwater Fishing Gift ideas From Santa Bass
Lake-Link Recap of the St. Paul Ice Fishing Show
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