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What's New? We are.

It's been in the works for while and it's finally here. Phew!
Built new from the ground up. New look. New features. New web app. And so much more. Click the button below to learn more!
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PRODUCT SPOTLIGHT
Product Spotlight: Mega Ice Bundle
Mega Ice Bundle
Mega Ice Bundle
See structure, the bottom and fish up to 125’ in every direction around your hole, powered by the unmatched detail of MEGA Imaging®+, on a full color 9" HD LCD display.
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  • Product Spotlight: Ice Force by Ice Force
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    Lithium 40V Lite
  • Product Spotlight: Okuma Fishing Tackle by Okuma Fishing Tackle
    Okuma Fishing Tackle
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  • Product Spotlight: Humminbird by Humminbird
    Humminbird
    Humminbird MEGA Live Imaging
  • Product Spotlight: Minn Kota by Minn Kota
    Minn Kota
    Minn Kota Ultrex
  • Product Spotlight: St. Croix Rods by St. Croix Rods
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This Week's Photo Winner
Kwik Trip
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Congratulations chase W!
chase won a $25 KwikTrip gift card.
Kwik Trip
Share a photo of your catch and win! Each week will will be giving away a $25 Kwik Trip gift card to one lucky angler. All you need to do is upload a photo of your catch.
Bits & Bites
The Hottest Deal on Ice
Die-Hard Live-Bait Anglers Will Love Rapala’s New R12 Lithium Aerator
Locate Fish Faster Through the Ice with Intuitive Technology from Humminbird
Rapala Jigging Shadow Rap Takes Center Stage, Earning Rave Reviews from Wary Walleyes
The New Rapala® OG Rocco® 5 Drives Bass Ott-A Their Minds
New Proven Custom Colors Will Trigger Big Bites When Using the Rapala® Slab Rap® or the Rippin’ Rap®
Planning For Next Year
Fillet Lake Trout & Salmon Like A Pro
Breaking the Ice for Girls and Young Women to Experience Ice Fishing
Can't-Miss Last-Minute Ice Fishing Gift Ideas From Santa Bass
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TRENDING DISCUSSIONS
Cast Iron Reversible Grill/Griddle - 41% OFF
41% OFF
Cast Iron Reversible Grill/Griddle
LEARN MORE
Clam Jason Mitchell X-600 Thermal Hub Ice Shelter - SAVE $190
SAVE $190
Clam Jason Mitchell X-600 Thermal Hub Ice Shelter
LEARN MORE
8.5 in Ice Auger -
SAVE $64.99
8.5 in Ice Auger
LEARN MORE
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