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What's New? We are.

It's been in the works for while and it's finally here. Phew!
Built new from the ground up. New look. New features. New web app. And so much more. Click the button below to learn more!
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PRODUCT SPOTLIGHT
Product Spotlight: Mega Ice Bundle
Mega Ice Bundle
Mega Ice Bundle
See structure, the bottom and fish up to 125’ in every direction around your hole, powered by the unmatched detail of MEGA Imaging®+, on a full color 9" HD LCD display.
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This Week's Photo Winner
Kwik Trip
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Congratulations cole N!
cole won a $25 KwikTrip gift card.
Kwik Trip
Share a photo of your catch and win! Each week will will be giving away a $25 Kwik Trip gift card to one lucky angler. All you need to do is upload a photo of your catch.
Bits & Bites
The Hottest Deal on Ice
Die-Hard Live-Bait Anglers Will Love Rapala’s New R12 Lithium Aerator
Locate Fish Faster Through the Ice with Intuitive Technology from Humminbird
Rapala Jigging Shadow Rap Takes Center Stage, Earning Rave Reviews from Wary Walleyes
The New Rapala® OG Rocco® 5 Drives Bass Ott-A Their Minds
New Proven Custom Colors Will Trigger Big Bites When Using the Rapala® Slab Rap® or the Rippin’ Rap®
New Year's Resolutions
Planning For 2023
Fillet Lake Trout & Salmon Like A Pro
Breaking the Ice for Girls and Young Women to Experience Ice Fishing
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TRENDING DISCUSSIONS
Canada Weather Gear Xover Hoodie - SAVE $72 ON 2
SAVE $72 ON 2
Canada Weather Gear Xover Hoodie
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Ultimate Ice Combo Case - $40 OFF
$40 OFF
Ultimate Ice Combo Case
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8.5 in Ice Auger -
SAVE $64.99
8.5 in Ice Auger
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