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What's New? We are.

It's been in the works for while and it's finally here. Phew!
Built new from the ground up. New look. New features. New web app. And so much more. Click the button below to learn more!
New Features

Let's find a lake to explore...

PRODUCT SPOTLIGHT
Product Spotlight: Humminbird Sonar Series
Humminbird Sonar Series
Humminbird Sonar Series
This is your introduction to the world of Humminbird. From a breakdown of our different models to high-level overviews.
  • Product Spotlight: Humminbird by Humminbird
    Humminbird
    Mega Ice Bundle
    Advertisement
  • Product Spotlight: Minn Kota by Minn Kota
    Minn Kota
    Minn Kota Ultrex
  • Product Spotlight: Okuma Fishing Tackle by Okuma Fishing Tackle
    Okuma Fishing Tackle
    Avenger ABF Reels
This Week's Photo Winner
Kwik Trip
click to enlarge
Congratulations dave D!
dave won a $25 KwikTrip gift card.
Kwik Trip
Share a photo of your catch and win! Each week will will be giving away a $25 Kwik Trip gift card to one lucky angler. All you need to do is upload a photo of your catch.
Bits & Bites
23 for 2023: Make This Your Best Fishing Year Ever
Die-Hard Live-Bait Anglers Will Love Rapala’s New R12 Lithium Aerator
Locate Fish Faster Through the Ice with Intuitive Technology from Humminbird
Rapala Jigging Shadow Rap Takes Center Stage, Earning Rave Reviews from Wary Walleyes
The New Rapala® OG Rocco® 5 Drives Bass Ott-A Their Minds
Mercury Launches 3 Electric Outboards
New Proven Custom Colors Will Trigger Big Bites When Using the Rapala® Slab Rap® or the Rippin’ Rap®
New Year's Resolutions
Planning For 2023
Fillet Lake Trout & Salmon Like A Pro
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