Brad Hawthorne runs a guide service on Minnesota’s Mille Lacs, cutting his angling teeth like many under the tutelage of a trusted elder. “Just thinking about my Grandpa drives me to fish harder, fish better. He’s my idol.” Since then, Hawthorne bought a bait shop and physically moved the show to Mille Lacs, where he now resides lakeside, putting people on fish 200 days a year. He also formed a relationship with Ice Force’s MarCum Technologies.
Expect to see more of Ice Force’s Hawthorne in coming years. He’s representative of the new breed of fishing educators who utilize the digital universe to promote fishing. And Ice Force is pleased to have him in basecamp.