Press Releases

Appleton, WI - On Saturday, February 11th, professional angler Johnnie Candle will present an all new Walleye University. For the past eighteen years, Johnnie has been fishing professionally. Over those years he has amassed many top ten finishes, competed in several national championships, earned Nation Team Championship All-American status a...

The 'Why' and 'Where Next' Behind Angling's Newest Partnership Minneapolis, Minn. - When the world-famous lure artists at Rapala recently announced a partnership with its Minneapolis, Minnesota neighbors MarCum Technologies, the angling universe raised their collective fins in wonder. For the first time in history, a fish-finding technology co...

Master the Art of Night Slip Bobbering by Greg Bohn with Scott Richardson You’d think Greg Bohn would have the eyesight of an owl by now. He’s spent thousands of hours fishing after dark during his more than 30 years experience as a Northwoods guide. Bohn leads clients to their walleye of a lifetime long after his competition has gone home...

Marcum technologies extends popular 'rewards' program Special Offers and Free Accessories generate lifetime brand loyalty Minneapolis, MN (1/17/12) - The designers of high-grade MarCum sonar and underwater viewing systems have always known that their best salespeople are simply those anglers who have fished with MarCum products. A new cu...

Lane Only Angler With 20 or More Pounds Each Day COLUMBIA, S.C. - Abu Garcia pro Chris Lane won this past weekend walking away from the field at Florida's Harris Chain of Lakes, which earned him a spot on the 2013 Bassmaster Classic list if he finishes the remaining two events of the Southern Open circuit. No other angler was close as the Gunte...

Legend Tournament Walleye rods make fishing history . . . again Park Falls, Wis. - The last several decades of walleye fishing history have bore witness to truly prodigious progress. The rod-crafters at St. Croix have been there all along, engineering new and better tools during this era of angling enlightenment. Back when that pioneering fishin...

Frabill's cool and compact Crawler Can makes bait smile and chill out Jackson, Wis. - Time was, procuring a ponderous string of trout, catfish or sunfish involved little more than a willow stick with hook, line, sinker, and a coffee tin filled with lively critters-angleworms, nightcrawlers or even crickets. Fish gobbled 'em up like candy. Life ...

Hand-held ShowDown Troller sonar is critical for first-ice success MILLE LACS, MN - Every year, Christmas forthcoming, guide Tony Roach begins his now notorious "walleye walk." Setting out across frozen, massive Mille Lacs Lake on foot, Roach marches over six miles, power-drilling holes and checking ice and water depths with his favorite fi...

Eyecon Trolling Rods build lasting relationship between angler, bait and quarry Park Falls, Wis. (12/15/11) - It's well known that walleyes are fickle fish. Strikes are often so slight that the finned burglars nip without leaving a trace of evidence. Those missed bites are the very reason St. Croix designed the Eyecon series of rods. The specie...

Heavy-duty ice chisels will ease an angler's anxieties about taking a dip Jackson, Wis. - Rarely are straws drawn when it comes to seeing who will be the first to venture onto early ice; it's usually the biggest, bravest buddy in the bunch (a.k.a. "the lab rat") who forges out ahead of the rest. With a spud in hand and Hail Mary's rolling ...

Crystal Bay, Minn. (December 9, 2011) - Kids across the heartland will be happy to learn that the fourth book in the popular Fish On Kids Books series is now available. The chapter book, targeted for kids ages eight to 12, is entitled Duck, Duck Deuce. The adventures of Gus Roberts continue over the Fourth of July-the book arrives at a perfect time...