Born in the USA... Like The Rods
"Among other duties, Dan's primary responsibility will be managing select key accounts while working closely with our field sales team," said a jubilant Jeff Crockett, St. Croix's Director of Sales. "Dan's level of professionalism, extensive product knowledge and proven track record will be a tremendous benefit to the members of our team and our customers."
"I've been stereotyped as a fly-guy, but I have equal passion for the entire spectrum of fishing," said Johnston, who is similarly comfortable teaching the arts of ice fishing and skipping baits under docks for bass. "It's my love for all things fishing that make me a perfect fit for St. Croix, a company that excels at building rods for all fishing pursuits."
But what makes Johnston glow the most about St. Croix? The culture. "It's a true family; totally unique in the fishing industry. We're an extremely tightknit group.
St. Croix is driven by product development, and Johnston is a major contributor to that process as well. "The sales team is a conduit to the engineering department, bringing all kinds of ideas and needs from the field." Valued St. Croix team players like the Southeast's Randy Hamilton, Northeast's Dave Colley and Midwest's Dave Lofgren bring concepts from their territories, while internally, fishing-fanatics the likes of Rich Belanger and new Marketing Director Jesse Simpkins tap the minds of St. Croix's skilled pro staff.
In short, nobody is left out of the product development process.
Johnston's new role will also include amplified interaction with media outlets, like Lindner's Angling Edge. Johnston has become instrumental on the promotional side as a key spokesperson for the St. Croix Rod brand. His expertise and passion are evident in scores of videos, like Johnston's work on the new BASS X, SOLE fly rod, Legend Glass and Mojo Bass series' promotional pieces.
Another 16 human years would make Johnston, well, extremely old in black lab years, but odds are St. Croix will be leaving the light on for a long, long time. And Johnston will always come home.