Press Releases

Here are some recent press releases in the outdoor industry. If you have a press release that you would like to see featured on Lake-Link please contact us for more information.
JULY 18, 2016
Racine, WI: Minn Kota® changed fishing permanently with the introduction of the original GPS-based trolling system. Anywhere there is water, anglers can use i-Pilot® or i-Pilot® Link™ systems for easier boat control and positioning, so they can focus their attention on bait presentation and catching fish. At this year's ICAST, Minn Kota unveils...
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JULY 18, 2016
Remarkable, Customizable Rail System Highlights Plano's Versatile New 2017 Guide Series Tackle Bags Plano, IL - As odds go, 80 percent is a pretty solid bet. It's the exact chance the tackle box or bag in your boat-or in any other angler's possession-bears the Plano logo. Across seven decades, the beauty of tackle storage solutions fro...
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JULY 11, 2016
Frabill's new I-Float suit recognized by the U.S. Coast Guard as a USCG Certified Personal Flotation Device Plano, IL - The very fact that fish live in the water means that those who seek them are adventurers by definition. Every boat ride offshore, stroll down the dock, or trip out onto the ice carries a degree of risk; the most severe...
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JULY 11, 2016
Racine, WI: Minn Kota® is excited to unveil significant enhancements to the ground-breaking Spot-Lock electronic anchor, a key feature of the new i-Pilot®, and i-Pilot® Link™ systems. Advancements in hardware, software, and communications allow anglers to remain actively locked onto their spot with the push of a button, bringing unrivaled precision...
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JULY 8, 2016
Racine, WI: Although strategic planning, R&D, manufacturing, marketing, and sales are all responsible for the HELIX success story, Humminbird® brand manager Jeff Kolodzinski also credits end-users for leading the company down the right path. "The ease of operation and a brighter, easier-to-read screen are the hallmark of the HELIX platform. It's...
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JULY 8, 2016
Racine, WI: Minn Kota® introduces the trolling motor anglers have only dreamed of - a hybrid that merges the body of a Fortrex® with the brains of i-Pilot®, complete with Spot-Lock electronic GPS anchoring and more. New for 2017, Minn Kota's Ultrex™ gives anglers the control and responsiveness of a Fortrex, plus effortless Pow...
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JULY 7, 2016
St. Croix's new SOLE: the innovative 2-piece fly rod that performs like a 1-piecer Park Falls, WI - There's been a battle raging within the walls of fly rod manufacturing plants since the first fur-and-feather flinger was ever created. Nothing to do with friction between the engineers who design them, mind you, but more a war waged between t...
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JULY 2, 2016
Custom Jigs and Spins' new #5 Rotating Power Minnow perfects fishing's hottest lure category Coralville, IA - An exciting new reality is sweeping across the walleye waterscape, and livebait has nothing to do with it. Ditto for bass and big, beautiful crappies. The hype's for real, and it's all due to a singular trending lure style. Origi...
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JULY 1, 2016
Humminbird® pro Kevin VanDam takes tops on New York's Lake Cayuga RACINE, WI. - Look into the eyes of a prize fighter and there's an intensity there that the rest of us can only dream about. Sometimes the intensity burns bright and other times it flickers. But come hell or high water, real heroes never let that fire extinguish. Michigan...
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JULY 1, 2016
IMPORTANT EVENT DATE CHANGE and UPDATES The Greater Wisconsin Outdoor & Sportsman Festival will be featuring new competitive events this year. In partnership with the Outagamie Conservation Club the Greater Wisconsin 3D Archery Tournament will offer the largest class payout in Wisconsin history. Each of 5 registration classes will offer a ...
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JUNE 30, 2016
Four new super-premium St. Croix Legend Glass Casting Rods give anglers a fighting chance when feeding crankbaits and other continual motion lures to big bass Park Falls, WI - An savvy group of anglers prefer the unique qualities of glass to graphite in situations where a more forgiving rod is required. Especially when big predators like smal...
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