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Press Releases

Here are some recent press releases in the outdoor industry. If you have a press release that you would like to see featured on Lake-Link please contact us for more information.
JULY 19, 2019
St. Croix Rod Sweeps All ICAST New Product Showcase Rod Category Awards... Again PARK FALLS, WI - Everyone loves to win awards. They provide welcomed recognition and represent excellence in achievement, often on behalf of a team that's greater than the actual name on the award itself. The International Convention of Allied Sportfishing T...
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JULY 19, 2019
NEW Soft Steel's New Braided Lines will be filling reels in 2020. ONTARIO, CA - Soft Steel USA has been known in the long-range circles for a couple of decades with its high-quality product line in Fluorocarbon and Monofilament lines. This year's introduction of four families of braided lines will fill out Soft Steels product line and ke...
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JULY 18, 2019
New brand, FishLab, promises to bring decades of industry experience and knowledge to the design and development of the next generation of lures ONTARIO, CA - The launch of FishLab marks the next evolution of lures based on scientific examination and testing. The tagline, "Science of the Strike", reflects the research and development process of ...
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JULY 11, 2019
NEW Okuma Deadeye Pro Series rods utilize the latest in technology to create the ultimate jigging and bottom bouncing rods. ONTARIO, Calif: The Okuma Deadeye Pro Series rods are one of three new models of walleye specific rods to hit the market this year. The Deadeye Pro Series rods are all custom technique specific walleye jigging and botto...
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JULY 3, 2019
Redesigned for 2020, St. Croix's Mojo Glass Bass brings anglers more glass options for hot presentations at a great price point Park Falls, WI - New for 2020, St. Croix has reimagined the Mojo Bass Glass series—and what you'll find is the addition of IPC mandrel technology and designs to meet the needs of anglers that know and understand ...
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JUNE 29, 2019
Exceptionally versatile, powerful and smooth, St. Croix's new Imperial® Salt fly rods add muscle to your mechanics Park Falls, WI – Serious salty flyrodders are always working on their mechanics. From practicing double-hauls and driving big streamers into the wind, to rolling over a crab pattern so it consistently lands with the k...
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JUNE 27, 2019
New President and CEO brings deep industry experience, angling passion and a history of success to the Best Rods on Earth® Park Falls, WI -St. Croix Rod CEO and co-owner, Paul Schluter, announced a planned transition of leadership to St. Croix Team Members in January of this year. In his statement, Schluter cited his desire to hand over t...
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JUNE 14, 2019
Featuring improved reel seats, refined guide trains and split-grip cork handles, Legend Tournament Bass expands to thirty-four models, including eight 8'-10' sticks, leading the way in long-rod design and performance. Park Falls, WI - Bass fishing can be highly technical, due to the number of techniques and presentations it takes to con...
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