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Press Releases

Here are some recent press releases in the outdoor industry. If you have a press release that you would like to see featured on Lake-Link please contact us for more information.
FEBRUARY 19, 2019
If you're looking for two innovative and adventurous guys, look no further than Dennis and Josh. You might know Dennis' work from over one hundred products he's engineered. Or maybe you know Josh having seen him chase after his dream fish. Together the two can be found brainstorming new ideas to better the angling world. The design and vision of Bu...
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FEBRUARY 19, 2019
Park Falls, WI - In an industry where fishing rod models seem to come and go, the story of St. Croix's Premier series is an exceptional tale of creativity, rebirth, and longevity. In fact, 2019 marks a celebratory 60 years that the rod has been in anglers' hands-the longest continuous availability of any one rod series in the marketplace and fishi...
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FEBRUARY 15, 2019
This year's Expo will host over 130 exhibitors from around the World! In addition to local out fitters the provinces of Canada, Montana, Colorado, Idaho, Wyoming, South Dakota, Kansas and New Mexico. And if it's the truly exotic, big game hunts that excite you, well, there are a dozen international outfitters capable of booking you...
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FEBRUARY 11, 2019
NEW Okuma Deadeye Classic Series rods utilize the latest in technology to create the ultimate walleye family of rods. ONTARIO, CA: The Okuma Deadeye Classic rods are one of three new models of walleye specific rods to hit the market this year. The Deadeye Classic Series rods are a family of rods encompassing all of the popular walleye te...
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FEBRUARY 4, 2019
St. Croix Rod's LMD90MLF Bantam Bait Downsizer Model Takes Home Top Honors Park Falls, WI - It's one of the largest congregations of muskie aficionados to meet in any one place. Called Muskie Expo Chicago, it's become a can't miss event for many, including exhibiting manufacturers in the muskie fishing industry like St. Cro...
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JANUARY 21, 2019
Numerous new models line rod racks at retailers, including ICAST award winners Park Falls, WI – It’s a busy time for everyone at St. Croix, from the rod designers to the 32 sets of artisans’ hands on the production line who carefully manage the quality and quantity of all the rods that leave the factory. Looking back to 2018, everyo...
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JANUARY 18, 2019
Chicagoland's Ultimate Outdoor Expo Makes a Splashy Return to the Schaumburg Convention Center January 24-27, 2019 SCHAUMBURG, IL – Cast a line out to the Progressive Insurance Chicagoland Fishing, Travel & Outdoor Expo, taking place at the Schaumburg Convention Center, 1551 N. Thoreau Drive, this January 24-27 and reel in ...
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