Press Releases

Here are some recent press releases in the outdoor industry. If you have a press release that you would like to see featured on Lake-Link please contact us for more information.
FEBRUARY 24, 2017
St. Croix goes off the grid with new Premier Musky Spinning Rod Park Falls, WI - This isn't about the poor sap caught on camera with his spinning rod upside down. What matters is that the dude's heart's in the right place. He's fishing. Not golfing, bowling or sitting in his mom's basement shooting zombies with a joystick. ...
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FEBRUARY 22, 2017
St. Croix Eyecon trolling rods let anglers see, feel and CATCH what they've been missing Park Falls, WI - Unpredictable? Oh yeah. Fickle? Goes without saying. Heck, why don't we just simply call 'em plain ol' picky and be done with it. And if you target what is arguably North America's choosiest (and tastiest) freshwate...
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FEBRUARY 6, 2017
Profits to be Given Away to Local Fishing Clubs/Non-Profit Groups Madison, WI - The Wisconsin Fishing Expo (WFE, formerly known as the Madison Fishing Expo) will produce their largest expo ever, with more exhibitors than ever, including a new second floor! The 2017 WFE will be held February 24-26, at the Alliant Energy Center Convention Ha...
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FEBRUARY 1, 2017
Looking for a better way to store and transport your ice combos and accessories? New from Polar Fire is another cold weather solution: The PFTC-100 storage case! This incredibly sturdy, yet amazingly lightweight, soft-sided hard case features a perimeter constructed of rigid sidewalls to prevent crushing, all securely stitched within a reinfor...
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JANUARY 30, 2017
Frabill Pro, Captain Pat Kalmerton, on Micro-tuned Finesse Presentations for Shallow-water Panfish Plano, IL - "I do it for the challenge." The USCG-licensed captain and guide, Pat Kalmerton, was explaining why he travels across the country to ice fish. As owner of the busy, all-outdoor, Wolf Pack Adventures Guide Service headquartered i...
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JANUARY 27, 2017
Oak Mountain High School Fishing Team Puts St. Croix's BASS X to the Test Park Falls, WI - Yes, football is still king of High School sports, at least in the South. However, many students who play under the Friday night lights are standing on the deck of a bass boat early the next morning, their school colors splattered across a bass fishing...
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