Press Releases

Here are some recent press releases in the outdoor industry. If you have a press release that you would like to see featured on Lake-Link please contact us for more information.
JANUARY 16, 2017
Technique and species-specific guidance for choosing your Mojo ICE Park Falls, WI – Remarkable in its construction and cosmetically striking, St. Croix’s new Mojo ICE has been all the talk of shanty town. Rich features like a purposeful split-grip, specialized reel-seat and precisely tapered blank are resonating with the hardwater intell...
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JANUARY 15, 2017
Serious ice anglers demand quality. They're particular about their gear, sticklers for excellence. Their systems must be light weight and properly balanced. Feature actions sensitive enough to generate superior feel, yet sturdy enough and tempered with the just right blend of power to effectively set hooks--while maintaining enough tension to ma...
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JANUARY 13, 2017
Drop a spoon deep in Mille Lacs and it won't be long before you're reeling up a real nice walleye and then another, and another. The 'eye bite has been on fire in the famed walleye factory. Gold, silver and perch-pattern spoons have been best during the day, and Glow/UV colors at dawn, dusk and after dark. "Pretty much everything is holding fis...
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JANUARY 12, 2017
St. Croix's new, award-winning SOLE 2-section fly rod flinging flies near you Park Falls, WI - Sometimes, lining up the splines on a four-piece fly rod takes an act of God - or at least it would seem that way. Point the guides toward the sun, enter some Copernicus-like adjustments and make the heavenly bodies perfectly align. Even with a...
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JANUARY 11, 2017
The Inside Story Behind Custom Jigs & Spins' Classic Ratfinkee Coralville, IA - Funny thing about the best fishing lures ever created. They're often the least extravagant, most humble baits in the bunch. But like actual works of art, they have a way of transcending the space-time continuum. Not just in the sense tha...
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JANUARY 4, 2017
Profits to be Given Away to Local Fishing Clubs/Non-Profit Groups Madison, WI - The Wisconsin Fishing Expo (WFE, formerly known as the Madison Fishing Expo) will produce their largest expo ever, with more exhibitors than ever, including a new second floor! The 2017 WFE will be held February 24-26, at the Alliant Energy Center Convention Ha...
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JANUARY 1, 2017
A living slice of fishing Americana, Dan Johnston embraces new title at St. Croix Rod Park Falls, WI - He's been designated a franchise player and bestowed a new title - making him essentially unrecruitable to the competition. St. Croix Rod road-warrior Dan Johnston's rank has been raised to National Accounts Man...
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DECEMBER 31, 2016
Frabill Pro Dale Stroschein's System of Hooking, Fighting and Landing Trophy Walleyes and Deep Whitefish Starts With The Proper Rods Frabill pro, Dale Stroschein, preaches mobility and the proper gear for consistent success in icing Green Bay walleyes. Plano, IL - Fresh Water Fishing Hall of Famer, Dale Stroschein, is an a...
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DECEMBER 23, 2016
Frabill Pro Steve Pennaz Taps Extensive Deep-Water Crappie Experience To Offer Proven Strategies For Icing More Panfish Plano, IL - Steve Pennaz has fished all over North America. A recent inductee to the Freshwater Fishing Hall of Fame and former Director of the North American Fishing Club, Pennaz is intimately familiar with an...
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