HOME Industry News Here are some recent press in the outdoor industry. If you have a press release that you would like to see featured on Lake-Link please contact us for more information. Rapala Introduces The PXR Mavrik 110 Jerkbait Lake-Link's Ice Fishing Holiday Gift Guide Get Ready To Rock The Water With 13 Fishing Rapala's New CrushCity Freeloader Pulls Its Weight Turn Up The Power With The new Super Premium Shad Rap® Elite Make The Most Of Winter Sports Shows Mid-Ice Walleyes: 4 Guide Tactics & Tips Ice More Mid-Winter Panfish The New Rapala OG Deep Tiny 7 Make 'Er A Laker!