Press Releases

Here are some recent press releases in the outdoor industry. If you have a press release that you would like to see featured on Lake-Link please contact us for more information.
DECEMBER 12, 2018
St. Croix's ultra-popular Triumph and Premier series excel in technology, performance and aesthetics for virtually any sportfishing application Park Falls, WI – When it comes to spending money on a fishing rod the sky's virtually the limit. But is breaking the bank always necessary to find the right wand? St. Croix says no,...
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NOVEMBER 30, 2018
Humminbird® Introduces Second Generation SOLIX® Series with Advanced Sonar and Imaging Capabilities RACINE, WI – With the inclusion of brand new technologies like MEGA Imaging+™ and Dual Spectrum CHIRP, the new SOLIX® Series second generation (G2) units continue to build on Humminbird’s commitment to giving anglers a more complete picture of t...
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NOVEMBER 28, 2018
13 models cater to a variety of fishing styles and techniques for most hardwater fish species Park Falls, WI – Ice fishing rods have evolved much over the past couple decades. Gone are the wooden jig sticks with primitive line winders. Yes, thanks to the research and development to build better ice rods, even your average ice anglers are fishi...
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NOVEMBER 28, 2018
Third generation HELIX units feature new technologies in all screen sizes RACINE, WI – For years, anglers have relied on the Humminbird® HELIX® Series of fish finders to help them find fish. Now, Humminbird is debuting the third generation (G3) HELIX models featuring MEGA Imaging+™, Dual Spectrum CHIRP sonar and networking (G3N), at a range ...
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NOVEMBER 27, 2018
Beginning at 7:00 a.m. Central on Monday, November 27th St. Croix will open the doors to incredible savings. Retired rods at up to 50% off MSRP, including many selections from: Pre2018 Legend Tournament Bass, Musky and Walleye Pre2018 Imperial Fly Pre2016 Legend Elite Legend X Fly Select Avid X Casting, Premier Musky and Panfish m...
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NOVEMBER 18, 2018
RACINE, WI – Humminbird® was the first to take sonar into the Megahertz range with the launch of MEGA Imaging® in 2016. Now, Humminbird announces MEGA Imaging+™ which allows anglers to see beneath the water's surface even further, providing the most accurate representation of structure that's ever been seen. MEGA Imaging+ gives anglers the abi...
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NOVEMBER 12, 2018
Nearly 50 pieces of new St. Croix Rod apparel and growing for retailers and anglers Park Falls, WI – "We believe each angler deserves the best fishing experience possible," says Director of Marketing Jesse Simpkins, "and for St. Croix to live up to the ‘Best Rods on Earth' we also need to focus on every facet of our business, fr...
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NOVEMBER 12, 2018
Anglers can now choose the mode for their needs, delivering bigger and better fish arches, maximizing detail and target separation RACINE, WI – Humminbird® is giving anglers another advantage in finding and catching more fish with the announcement of its new Dual Spectrum CHIRP sonar, designed to deliver the best 2D sonar returns ever with m...
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