Our 33rd Annual Anniversary Sale is going on NOW ! Stop in and check out SE Wisconsin's LARGEST Selection of Ice Fishing Equipment ! HUGE SAVINGS!!! 12 DAILY DOOR PRIZES! 3 GRAND PRIZES! Stop in to view list of Daily Door Prizes and register to WIN! Don't Ice Fish? Summer tackle orders for 2016 have arrived! Great Stocking Stuffers Many NEW and "Hard to Find" Items GIFT CARDS are available for those "hard to shop for" anglers. http://www.dicksmithslivebait.com/anniversarysale.htm