Our 32st Annual Anniversary Sale is going on NOW ! Stop in and check out SE Wisconsin's LARGEST Selection of Ice Fishing Equipment ! HUGE SAVINGS!!! 12 DAILY DOOR PRIZES! 3 GRAND PRIZES! Including a Shappell Ice Shanty & $100 Dick Smith's Gift Card Stop in to view list of Daily Door Prizes and register to WIN! Don't Ice Fish? Summer tackle orders for 2015 have arrived! Great Stocking Stuffers Many NEW and "Hard to Find" Items GIFT CARDS are available for those "hard to shop for" anglers. http://www.dicksmithslivebait.com/anniversarysale.htm