Saving up for?
There are always more rods and reels so I have more fine tuned setups, so I dont have to use the same trolling rods/reels for salmon and brown trout, etc.
Biggest things I need though are a new boat and truck though. Both 2003 vintage. So i wont be getting any new major updates until that happens.
Otherwise, generally, like you Tommy, its more of a business expense and buy things when I "need" them. Or at least that's what I tell the wife