Guides Choice Pro Shop

About Us
Guides Choice Pro Shop is the largest most complete fishing and hunting store in Eagle River. Guides Choice Pro Shop is renown for having the largest privately owned aquarium in the state of Wisconsin, "a 16,300 Trophy Tank". Here you will see trophy musky, northern pike, walleye, bass and panfish all swimming in our freshwater aquarium.

Guides Choice Pro Shop Guides are highly knowledgeable and will provide an exciting fun filled day on the water or in the woods. Whether you are a beginner or a pro, our well-seasoned guides will share their knowledge about tackle and techniques as well as current hotspots. We are courteous, safety conscious and meet our pro staff's high degree of professionalism. This staff of competent guides is constantly monitoring fishing conditions to put you on the best producing water.

Whether your targeting the mythical toothy musky, the elusive walleye, a battling bronzeback smallmouth bass or some great tasting panfish… our guides will help you to have a great experience on the water. We invite you to join us for a good day on the water or hunting in the Northern Highland State Forest or Nicolet National Forest!

While you are in Eagle River, stop in and see why Guides Choice Pro Shop is 'truly' the choice of the professional Eagle River guides.

Our fishing tackle is the most complete and comprehensive selection for Musky, Pike, Walleye and Bass, specializing in the "Hard to Find" and custom Guides Choice Pro Shop Baits.

Guided Trips
We offer local guiding services and instructional North American Fishing Adventures. Guides Choice caters to all age groups in teaching people to fish. Guides Choice Pro Shop is a founding member of the Eagle River Guides Association.

For a great angling experience try a day fishing for the mighty muskellunge with "Ranger" Rick Krueger, owner of Guides Choice Pro Shop in Eagle River. Rick is considered one of the top muskie guides in northern Wisconsin, he is also the lead educator for Guides Choice Fishing Adventures programs held across the Midwest and Canada. Rick can accommodate novice to expert. His true love is fishing muskie during the fall. He has an outstanding record of boating 14 muskies over 30 pounds in Vilas County, Wisconsin in three seasons.

"Ranger" Rick Krueger's Fishing Schools
Learn from the best and catch more fish! Sign up for our fishing classes and learn tips, tactics and patterns to catch more fish, consistantly. From Canada, to the Midwest and even down to Mexico; register today to increase your hook ups. Many classes are limited in size and are first come-first server so register today!

"Ranger" Rick's Guide's Choice Pro Shop Fishing Schools